all bold

Author: jukent

portal/posts/2025/mystification.md

@@ -12,9 +12,9 @@ Project Pythia recently transitioned from a [Sphinx-based JupyterBook](https://j
 We began the process of transitioning to MyST in the summer of 2024 at the annual [Project Pythia Cook-off hackathon](https://projectpythia.org/posts/new-cookbooks). At that event, members of the MyST team demonstrated the current [alpha-version of the technology](https://executablebooks.org/en/latest/blog/2024-06-14-project-pythia-mystmd/) and coached us through the boilerplate code necessary to make some of our key resources build with MyST.
 
 The new MyST architecture was very appealing for several reasons:
-Sustainability. Our current Sphinx-based architecture was becoming clunky and hard to maintain as members joined or left the project, and required too much boilerplate code in individual cookbook repos which presented a barrier to would-be new contributors. MyST offered a much more streamlined alternative to keep our community project growing.
-Staying on the leading edge of best practices. We are an open-source community resource that teaches open-source coding practices, so it’s important that our own sites continue to be useful models for the broader community.
-Making cookbooks better! A lot of the new functionality in MyST is really well suited to the cookbooks, including things like [cross-referencing](https://mystmd.org/guide/cross-references) and [embedding content](Embed & Include Content - MyST Markdown) and automated [bibliographies](https://mystmd.org/guide/citations).
+**Sustainability**: Our current Sphinx-based architecture was becoming clunky and hard to maintain as members joined or left the project, and required too much boilerplate code in individual cookbook repos which presented a barrier to would-be new contributors. MyST offered a much more streamlined alternative to keep our community project growing.
+**Staying on the leading edge of best practices**: We are an open-source community resource that teaches open-source coding practices, so it’s important that our own sites continue to be useful models for the broader community.
+**Making cookbooks better!** A lot of the new functionality in MyST is really well suited to the cookbooks, including things like [cross-referencing](https://mystmd.org/guide/cross-references) and [embedding content](Embed & Include Content - MyST Markdown) and automated [bibliographies](https://mystmd.org/guide/citations).
 **Cross-pollination with the core developers!** Having the MyST developers invested in our use-case as a demo as they learn, understand, and develop functionality that will be particularly useful to us (and users that come after) is a really nice feedback loop from both a community and technological stand point.
 
 ## MyST for sustainability