Nike in sports marketing specific to the National Basketball Association (NBA) have always relied on qualitative focus groups to learn about NBA fan engagement. The goal is to apply new methods to explore a trove of fan tweets. Nike is interested in learning more about the commentary for popular teams, athletes, or the league as a whole. Additionally, examining the sentiment and polarity for your analysis will benefit the marketing team’s efforts helping them understand where to allocate spend.
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Throughtout this repsitory you will find various projects where I apply Text Mining and NLP to large amount of unstructer data and extract useful insights as well as to combine it with other analytical tools to confirm insights using R programming Language. This is the result of the MSBA at Hult International School.
gleidyalonzo/NBA-Fan-Engagement-Analysis-Text-Mining-and-NLP
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Throughtout this repsitory you will find various projects where I apply Text Mining and NLP to large amount of unstructer data and extract useful insights as well as to combine it with other analytical tools to confirm insights using R programming Language. This is the result of the MSBA at Hult International School.
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